BEING SELF-MOTIVATED!
This booklet is intended to introduce you to a variety of ideas that can
give you the opportunity to earn money while sitting in front of your
television. While it may sound like a gimmick, there are very real
possibilities to generate dollars if you are willing to give it a try!
Its not necessarily easy work. Theres a lot of effort required to get your
operation up and running. But dedication to the task and motivation
towards the end goal of being in business for yourself should provide
substantial impetus for you to launch this project.
It often comes down to using time wisely and if you like to watch
television, why not look for ways to do what you enjoy and make money
at the same time? There are numerous chances in this world to work in a
field you enjoy and be successful at it! All it takes is a bit of
determination, organization and a belief in yourself.
Most people have the ability to make a business of their own work. But
for various reasons they dont try or they make the attempt, but believe
they are going to fail. Very often, they fulfill their own self-prophecy.
They choose to listen to the negative influences all the reasons why the
business would fail instead of listening to all the arguments as to why it
can succeed.
Theres no reason why any business you try shouldnt be successful. But
the belief in yourself must overshadow the things that can and will go
wrong. By focusing on the things you do right and building on them, your
business can provide you with the kind of income you want while letting
you maintain the freedom of being your own boss.
It all comes down to having the right attitude. If you truly feel your
business can be a smashing success, it will be! This is because youll look
for the ideas that work well for the business, discard the ones that arent
working and essentially try to understand the formula for success.
Many of us are afraid to fail and thus never attempt the jobs we really
would like to perform. It often seems too unbelievable to be able to work
and make a living at something
we enjoy. Work isnt supposed to be
enjoyable, is it? Were meant to toil and labor for a few hours a day and
then take home a paycheck to spend on the things we enjoy. Isnt that
right?
Well, if it were, there would be a lot more miserable people out in the
world today. But the truth is a lot of Americans are doing something they
love and earning a living at it. Why not you?
You think that its too late? That you cant really leave your regular job
because you need the paycheck to pay your bills? Thats okay for now.
You can start your own business
part-time and work at it, try to perfect
it, seeing if it earns enough money before making the decision to go
full-time with it.
All you have to do is determine how many hours you want to work at
your new side
business to start and plan accordingly. Dont try and
overdo it. Simply work hard and smart in the few hours youve allotted.
This way you can test it out and see if the business has the kind of
potential you believe. If it does, you can gradually work more hours in
your business until your income is well beyond what you made before.
The difference is now youre doing something you love.
Change is difficult for most dont feel bad! But if youd really like to work
at something
you enjoy, if you really want to be your own boss and
run your own business, if you really want to make money and feel like
work is fun again, then dont hesitate any longer! Change is necessary, but
its only you that can effect the change.
It will mean altering your routine, changing your habits and working long
hours initially. But if it has the power to change your life for the better,
this work will be worth all the time, sweat and effort you put in to make it
work. And it will work! You have to believe in that and believe in
yourself before you start.
How many times have you watched sports and heard an announcer say,
this team controls its own destiny? What they mean, of course, is that the
team can produce the results it wants simply by doing the job itself. They
dont need to depend on anyone else for help. The entire outcome is in
their hands to win or lose.
So it is with you. The ultimate success and the final destiny of your
business rides with your ability and talent and, more importantly,
motivation to succeed. You control it, no one else, and its you who will
benefit directly from your efforts.
So, start believing in yourself and read on. A chance to make money
while watching television awaits.
OVERVIEW OF THE TELEVISION SCENE
Television pounced upon the scene during one of the worst economic
periods in our countrys history the Great Depression. As a result, TVs
introduction to a potential viewing public went largely unnoticed. People
had more than enough to do trying to provide for their families.
Despite that timing, a few people had a chance to view the future. Thats
exactly what they thought TV was, but even they could not have dreamed
of the successful industry television has become. With the advent of cable
television, there are dozens of stations now competing for the viewer and
showing an extraordinary range of programming from week to week.
Early on, there was only one station. NBC (The National Broadcasting
Company) was the first to broadcast programs a few hours a week on the
television set. Its hard to imagine TV today on such a limited basis, but
every industry has to start somewhere.
Within a couple of years,
there were a number of stations joined NBC and programming was
expanded.
World War II provided a minor interruption to service since the
government had to place a restriction on broadcasting. But this only had
the industry working hard behind the scenes, getting ready for the day
when the moratorium was lifted. After the war ended in 1945, the
restrictions were repealed and the dawn of a new media era was
beginning.
Television flourished in the fifties and new programming was the rage of
the industry. Each year many of us looked forward to the introduction of
new shows to watch along with our favorites held over from the previous
programming year. Family gatherings
around the TV set were common
as more and more households obtained its own set.
Today, nearly 100 million households have a television set or two, not to
mention a video cassette recorder (VCR), all to keep up with the latest
offerings from a seemingly infinite number of channels. Satellite dishes
have expanded viewing capability well past our normal limits.
What does this mean to you? Simply put, here are your dollar-making
opportunities. The television industry is already large, yet it is
experiencing its most dramatic growth ever, thanks to the expanding
cable television market. With growth comes needs needs you could
fulfill. If you watch TV a lot, and enjoy it, this chance is for you.
These opportunities are unlimited and it doesnt matter where you reside
or how far you progressed in school. No matter where you live, there is a
cable television company with the ability to hook a television up to its
service. Cable is ready, willing and expanding and its profits show it.
The government has recently focused on this industry simply because of
the outrageous amounts of money it seems to be making. With cable
advertising income closing in on the $4 billion dollar mark, this is an
industry that hides no longer.
In fact, it has been shown that cable TV watchers tend to buy more goods
and services than non-cable TV subscribers. Thus, companies are
clamoring to get their advertising pitch out to these viewers, hoping for
the best. Its not just the Home Shopping
Network thats doing well, but
advertisers on all shows who are benefiting from this marketing boom.
People who can afford cable television monthly rates are the ones who
tend to consume more products anyway and businesses know this.
This booklet will introduce you to several opportunities in the expanding
television market. But it will be important for you to understand what
youre seeing on television. Watch the commercials on any network. See
if there is any pattern, any trend to whats being sold and how. Take notes
and see what youve learned from this viewing. Who are the ads directed
at? Are they visual? Talky? Funny? Serious? What are the products
being sold most often? Does it vary by time slot? You can make a
reference chart for yourself as you digest and interpret this information.
Your understanding of whats going on can mean the difference between
success and failure. Your ability to understand viewing patterns and what
works for advertisers will help you establish yourself as someone with
credentials to give advice on television advertising.
Television is a very innovative medium. Those in the industry are always
on the watch for individuals who possess this trait of coming up with new
ideas and concepts for those that push their wares on television. And all it
takes is the time to watch your television all channels, different times,
different days (weekend vs. weekday) and then analyzing your data to
make inferences about what works well and what doesnt work well.
The remainder of this booklet shows you where some of the opportunities
are in this exciting medium. Good luck!
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